OLS Facebook Marketing Campaign Analysis November 2023
Performance Report: November 4 - November 29, 2023
1. Overall Performance Summary
Our campaign demonstrated exceptional growth across key metrics:
- Total reach: 107.6K (↑ 957.4%)
- Content interactions: 1.2K (↑ 613.3%)
- Watch time: 4 days 3 hours (↑ 852%)
2. Reach and Engagement Analysis
Key Performance Indicators:
- Follower reach: 1,416 (↑ 38.1%)
- Non-follower reach: 106,288 (↑ 1.0%)
- 3-second views: 28.3K
- 1-minute views: 169
3. Lead Generation Performance
Notable Achievements:
- Peak performance: 17 leads (November 14)
- Strong period: November 10-14
- Consistent daily leads: 5-10
4. Content Performance Analysis
Best Performing Posts:
| Post |
Reach/Views |
Likes |
Comments |
Shares |
| Video Update (Nov 13) |
28K views |
142 |
32 |
18 |
| Cologne Cathedral (Nov 26) |
27.9K reach |
353 |
6 |
13 |
| A2 Course Announcement (Nov 9) |
16.8K reach |
70 |
10 |
14 |
All campaign content was professionally created by the MarSales360 - Graphic Team, with Malith Eranga
5. Content Type Performance
